Trace Network’s fashion metaverse Pariz unveils GameFi product — Zest – Covered by Khaleej Times

Zest is a GameFi layer on Trace’s Pariz metaverse for hyper-casual play to win games, empowering game creators and brands to enable game-based brand engagement using the concepts of game theory and economics for deeper user engagement with brands. This will help brands create exciting gaming experiences and reward gamers and users for engaging with its products and services.